Alamo Drafthouse S April Fools Joke Is A Moviegoer S Nightmare
Alamo Drafthouse trolls cinema purists and vertical video enthusiasts with an April Fools’ Day joke in which the American movie chain unveiled plans for an all-new theatre experience called “VerticalVision™.” Alamo Drafthouse made an official website announcement, and also released two VerticalVision™-themed videos on YouTube. Founded in 1997 by Tim and Karrie League, the Austin-based Alamo Drafthouse Cinema currently screens movies in 35 locations. In 1994, the brand was sold to CEO Terrell Braly....