Amazon Display Ads Specs Best Practices Examples
What Are Display Ads? Often, marketers use the term banner ads instead of display ads. While a banner ad is a type of display ad, it refers to just one size of display ad. For your marketing campaign to be successful, it’s best to use a range of ads in different sizes. How are Display Ads Measured? Display ads are most of the time measured using cost per impression (CPM) or cost per click (CPC)....