The latest estimate of the true wireless in-ear headphones market shows that Apple’s AirPods continue to dominate the market, with a 47% market share across 2019.
Second place was shared by Xiaomi and Samsung, who weren’t even close …
Counterpoint Research said that the Apple’s market share did dip a little in the final quarter, but still left its rivals standing.
The market as a whole grew significantly in the final quarter of the year.
Xiaomi kept its second-place spot in the quarter supported by strong sales of its Redmi Airdots, followed by Samsung, QCY and JLab. The race for second intensified, with both Xiaomi and Samsung holding around 6% unit market share for the year.
Counterpoint expects AirPods sales to top 100M this year, and says that while Samsung is targeting a distant second place, it may struggle to achieve this.
There may be a temporary dent in AirPods sales this quarter. Apple was already struggling to meet demand, and production seems near-certain to be hit by the coronavirus outbreak. Other manufacturers will also be hit, however, so the prediction that AirPods continue to dominate sales this year seems safe.
