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What is the Zaful Influencer Program exactly? And what is it all about? Is it something that anyone can join, or are there prerequisites to joining their program as an influencer?
Zaful is a fast fashion company headquartered in Hong Kong with a mission to bring sustainable and green initiatives to its fashion brand. It works solely online and is meant to provide the best of both worlds with fashion and quality to every fashionista out there.
WHO ARE THE ZAFUL INFLUENCERS, AND WHAT DO THEY DO?
Zaful works with a variety of influencers that are meant to push who their target demographic. Since their target demographic focuses on both young females and females who are fashion influencers, it’s no surprise that there are plenty of influencers out there that are sporting their unique look and feel to how to wear Zaful clothing.
In addition, Zaful has such a large and ever-changing selection of clothing that the influencers are also showcasing the different types of clothing available on Zaful. So whether it’s to make an outfit for a night out, such as seen with Alyssa Puleri, or showcasing a new take on a classic little black dress outfit, as is shown by Taylor Nichole Brandt, that’s only a taste of what Zaful’s offering is.
Zaful also works with different body types and demographics to show that Zaful is for anyone and everyone who has a sense of style. That can be seen by Ona Oliphant showing a quality orange outfit and exuding style, or can even showcase the more playful side of Zaful with the outfit that is being modeled by Kiyomi.
A post shared by L Y S S 🍸 (@alyssa_puleri)
A post shared by taylor nichole (@taylornicholebrandt)
To round out the type of clothing that Zaful has to offer, besides showcasing different demographics and body sizes, is their year-round offering of bikinis and bathing suits for those who want to look great and be at the forefront of fashion, such as the cash with Cadence Amelia.
A post shared by Ona Oliphant (@onaoliphant)
A post shared by 𝐊𝐈𝐘𝐎𝐌𝐈 |清美| 🌸 (@k.kiyomii)
WHAT ARE THE ZAFUL INFLUENCER REQUIREMENTS?
In order to apply you must meet the following filters:
A post shared by Cadence (@caydenceamelia)
• You have at least 2.0k Instagram followers.
• You have an engagement score of at least 1.0% .
• You are female.
• You are located in the United States of America; United Kingdom of Great Britain and Northern Ireland; Canada; Australia.
It’s also important to note that to become a Zaful influencer, you need to select which type of affiliate you plan on being, as there are three options.
- There’s an agency model that allows for API connections, options to provide coupons and discounts, and access to banners and videos. These are professional marketing services for Zaful.Then there’s the influencer program which doesn’t really have any major requirements when it comes to joining them. While that may change, there is at least a minimum number of followers (at around 2,000) that’s required to sign up and get approval. It doesn’t even have to have your channel or page be around fashion itself, but there will be requirements to wear certain clothing and post those in a video or image.There’s also a lesser-known individual account option that just requires having a social media account set up. You can request free clothing, but that doesn’t always guarantee getting those items.
Overall, they primarily are looking for micro-influencers to mega-influencers, keeping the options open to a wide variety of influencers. This is, of course, on common social media channels such as YouTube, Instagram, Twitter, Facebook, and of course, TikTok.
The primary way to earn funds is to, first and foremost, get users to click on your affiliate link. Whether you share through social media channels, include a promotion link on your channel, or directly send referral links to friends and families (and close supporters of your account), it all comes down to being paid once a purchase is made. This is a straightforward affiliate revenue model.
HOW TO PROMOTE ZAFUL PRODUCTS AS AN INFLUENCER AND MAKE MONEY MARKETING WITH TIK TOK
There’s a huge offering for influencers that are looking to promote via their TikTok channels. Due to the nature of how TikTok works, the best options are for shorter videos to focus on a few key pieces. Zaful has its own channel as well, which already sports nearly 400,000 followers with over 3.2 million likes. They also take the time to tag the influencer as well so that it works for both parties involved.
With that said, there are some that also showcase Zaful Try On Haul sessions. This is where the power of TikTok comes into play, where you’re able to get those videos short, but also the ability to try on all the different clothing outfits that are out there. The clothing sent is meant to put the TikTok influencer in the best light and showcase how versatile the clothing and outfits constructed can be.
Or even how Zaful can help to be able to round out those last-minute Halloween costumes. Because there’s such a large collection, this past Halloween, Zaful worked with influencers on how simple it was to get a few key pieces from Zaful and round out with some accessories to get complete Halloween costumes this year.
Of course, with TikTok, it’s all about virality, so they may stick with Zaful while it’s trending to get those revenues built up from the views versus building out any type of subject matter expertise.
MARKETING WITH INSTAGRAM
Instagram is always done best with a prepared shot, akin to a professional photo shoot. While the clothing itself needs to be put in the spotlight, the best approach with Instagram is to make a lasting impression with how these items are modeled and the background location as well.
Zaful doesn’t fear being a bit revealing with its clothing items, but in the case of elisa_mazzucchelli, it shows a form-fitting top with a spectacular background behind it. That’s the beauty of Instagram and these memories that can last for a while and help the overall impact of a brand get viral.
In addition, while it predominantly pushes toward the young female fashionistas, there’s also the possibility for Zaful for men who want to promote their inner fashion model as well. This is the case with the clean and sleek look that Julian Vied shows, with his outfit that’s picked out, and shows how diverse Zaful influencers can be.
A post shared by ELISA MAZZUCCHELLI (@elisa_mazzucchelli)
A final push that Instagram helps highlight is that fast fashion doesn’t mean a lack of high fashion and glam options either. As can be seen, by Ksy”sha here, there are clothing options that can be for the red carpet, as well as for the movie theatre carpet. Instagram always helps with showing clothing items in a specific location and moment in time.
A post shared by JULIÁN VIED (@julianvied)
Similar to TikTok, this can be an in-the-moment fashion fad, meaning that there may be a huge initial push for Zaful this year, but these fashionistas stick with multiple brands, looking to not only generate revenues from affiliate sales but eventually brand ambassadorship.
A post shared by Ksyusha🧜🏼♀️🌵 Ксю (@nkeigall)
MARKETING WITH YOUTUBE
YouTube’s channel power is that it’s meant for longer content and combines the visuals with informational content for as long as is necessary. Whereas a picture on Instagram is, well, instant, and a video on TikTok is no longer than 60 seconds, YouTube videos are the equivalent of full-fledged television shows that can take an episodic format.
What’s so great about this is that we can do a deep dive with a specific content piece. For example, McKenzie Morgan takes nearly 15 minutes to go through a huge selection of Summer 2022 options for women, ranging from their latest flattering bikinis to summer dresses and dresses to wear at pool parties in the evening.
She is able to go through an extensive overview of the entire collection while, at the same time, being able to provide several mini-reviews of the products, which helps users get a better understanding of the quality of the product, and if Zaful is the right option for them as well.
While a summer haul is an excellent usage of YouTube, another great thing is for those that may be wary of a brand and want to see if what they buy is what they get. This can be a common issue when it comes to online-only retailers, and that’s why social media platforms with longer content and high-quality content helps with those decisions.
That can be seen here with MenInfluencer, who again focuses on the styles offered by Zaful and takes a look at their male streetwear offerings. The thing here is that we get to see everything, the packaging, the overall fit for normal clothing, and then a close-up of some of the items to show the quality of craftsmanship.
Producing high quality highly viewed content on YouTube makes it worthwhile for the advertising revenues that come on top of the affiliate sales.
CONCLUSION
In the end, Zaful is a great brand for those fashion influencers who want to expand their recommendations on their channel and ultimately lead to the growth of their audience. Zaful offers a clear-cut affiliate marketing platform to easily generate revenues, as well as provide a quality product for review.
Karina Gandola was born and raised outside the city of Charleston, in the beautiful mountain state of West Virginia. Karina loves writing about the influencer marketing space and an area she is passionate about. She considers her faith and family to be most important to her. If she isn’t spending time with her friends and family, you can almost always find her around her sweet yellow Labrador retriever, Poshna.
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