Pandora announced Alexa support for its on-demand music streaming service today:

Pandora Premium joined the on-demand music business late (after absorbing Rdio) which makes it harder to compete with Spotify and Apple Music, but fully supporting Alexa and the Echo ecosystem helps it catch up with Spotify. Pandora Premium starts at $9.99/month for individuals and $14.99/month for families after a 60-day free trial.

Pandora Premium is also available on iPhone and iPad, but playing music back from the HomePod will require AirPlay since Apple only supports its own music service. Pandora has also started building out what it called the Podcast Genome Project for recommending podcast episodes to users similar to its personalized music recommendation engine.

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