Then, by listing the counterfeit at a slightly lower price, its rip-off completely took over Elevation Lab’s product listing for the Anchor.
All in all, Hopkins says this issue cost the company somewhere between $50,000 and $100,000 in the last week, as well as the cost of angry customers who received the low-quality knockoff. The listing has since been fixed.
Elevation Labs has become known for its high-quality accessories and sells some of its products though Apple, such as its hybrid battery pack for iPhone and Apple Watch.
