Apple and Wondery do have an existing relationship. Earlier this year, it was announced that Apple TV+ would develop a limited series telling the story of WeWork, based on the Wondery podcast “WeCrashed: The Rise and Fall of WeWork.”
Closely held Wondery is the last large independent podcaster on the market—and could present the final opportunity for a major tech or media giant to buy its way into the exploding field. Wondery’s investors include venture-capital firms such as Waverley Capital, Lerer Hippeau Ventures, Greycroft Partners and Advancit Capital.
For Apple, Wondery was an interesting acquisition target likely because of the boost it could provide to both Apple Podcasts as well as Apple TV+. Apple has slowly been expanding its podcasting efforts recently, introducing companion podcasts for TV+ originals and acquiring the Scout FM podcast app earlier this year.
