The latest line of Kindle Fire tablets introduced Mayday support, which Bezos says is coming to the Fire Phone, as well. It offers free, 24/7 support, 365 days a year. Mayday is entirely free and offers video support.
Finally, CEO Jeff Bezos unveiled the 3D interface that the Fire Phone will have. Unlike previous 3D phones, however, the Fire Phone will follow you around with what Bezos calls Dynamic Perspective. This appears to be a unique head-based tracking system. It allows the phone to construct 3D images at 60 frames per second. The feature relies on multiple front-facing cameras and software. Bezos demoed it by showing how the view of a picture would change as you move around. You can also tilt the device itself to scroll up and down through webpages. A small tilt will let it scroll slowly, a larger one will have it scroll faster. The same capability also works with e-books.
Navigating throughout the interface works in a smilier fashion. You can choose between either a carousel style look, similar to that of the Kindle Fire, or an interface more familiar to Android users. The carousel interface allows you to see the first few emails without launching the mail app and the most recent pictures without launching the photos app. The music app has three columns: navigation on the left, album art and controls in the middle, and lyrics on the right.
Dynamic Perspective—Immersive Smartphone Experience
Dynamic Perspective uses four ultra-low power specialized cameras and four infrared LEDs built into the front face of Fire, a dedicated custom processor, sophisticated real-time computer vision algorithms, and a new high-performing and power-efficient graphics rendering engine. Dynamic Perspective features include:
Firefly Technology–Illuminate Your World
Built using premium materials, including Gorilla Glass 3 for the rear and front, aluminum buttons, stainless steel details and a rubberized polyurethane grip area, Fire is optimized for beauty, hand comfort and powerful performance:
Fire ships on July 25 and is available exclusively on AT&T—the nation’s most reliable 4G LTE network. Starting today, customers can pre-order Fire at www.amazon.com/Fire-Phone, www.att.com and in AT&T retail locations nationwide. Fire with 32GB is available for $199 with a two-year contract—that’s an extra 16GB of memory for the same price as many other premium smartphones—or zero money down for as little as $27.09 a month from AT&T on Next 18. Fire is also available with 64GB for $299 with a two-year contract or starting at $31.25/month from AT&T on Next 18.
Limited Time, Introductory Offer
