It’s expressed as a numerical score, with a lower number representing a more superior rank. For instance, #1 to #3 in a category means being the first to third top sellers in that grouping. The more products sold, the higher the sales rank will be.
Where Do You Find the Sales Rank?
You can find the sales rank in several ways.
Product Page
Best Sellers Rank that appears under “Product Details” Best Sellers Rank that appears under “Additional Information”
Best Sellers Page
Seller Central
If you’re a seller or retailer, you can go to Seller Central to check their product’s sales ranking. At the top of the navigation bar, choose Reports, then click Business Reports. Then select Inventory in Stock before clicking Brand Performance. Sales ranking data appears in the second to the last column.
How Is the Ranking Calculated?
Order volume
This refers to the number of orders placed, not the number of units ordered.
Current and historic sales (sales velocity)
Sales ranking updates vary in frequency. Hourly updates cover the top 10,000 products in a category. Meanwhile, updates are done daily for products with rankings higher than 10,000 to 100,000.
Search engine optimization (SEO)
Stock availability
Being fully stocked sustains ongoing traffic to your product page. Buyers generally look for alternatives if they see an “out of stock” on a product page.
Seasonality
Depending on what season you’re currently in, some products sell well during some parts of the year.
1. It points you to in-demand products.
By looking at items’ scores, you can determine which products are most sought-after in one or multiple categories. This helps you decide on what types of items to offer. As a general rule, high-demand products are those with a ranking of 2,000 and below.
2. It identifies your competitors in a given category.
You can check who and how many other suppliers there are for the product or products you plan to sell and what their rankings are. You can go to the product pages of the entities with a high ranking to examine their strategy, including their keywords, pricing, and external links. Using sales estimator tools such as Jungle Scout, Helium 10, SellerApp, and AMZScout, you can view the average monthly sales and revenues that each of the top-selling products makes. For current sellers:
4. It shows your standing in the online marketplace.
Your rank indicates how your product is performing compared to other brands.
5. It signifies your buyers’ vote of confidence for your product.
The high patronage indicates that consumers consider you to be a credible brand with a useful product.
6. It boosts brand awareness.
Being a best-seller will make your product more visible, with the stickers awarded to top-performing brands. Consumers are likely to buy a product once they know that many others have already bought it. Getting a spot in the top 3 is ideal. But at the end of it all, your total sales are what really matters and not your sales rank. If you’re starting out, work on raising your sales on a monthly basis and keeping your margins healthy. Improving your ranking to below 5,000 is a good sign that you’re leaving the “low demand” zone.
For your Best Seller Ranking to rise, you need to make more sales. The following steps can help you attract more shoppers and convince them to buy your offers:
1. Optimize your product title and description.
Create well-written sales copy by including all the crucial information on your product listing. For the product title, these can include the brand name, model type and number, product type, quantity and size, power output needed, color, and design. Meanwhile, the product description should expand on the title.
200-character maximum length, including the spaces (although a length of 80 characters or fewer is ideal) absence of text in all caps as well as subjective phrases and promotional phrases, such as “Hot Item” or “100% quality guaranteed.” use of numerals instead of words (4 instead of four) spelled-out measurements (36 inches instead of 36")
General description Composition (materials) and construction Most important feature or features Other important features Dimensions
You also need to do a keyword search for your product to determine the related words consumers use in their searches for your product category. Product description tools are now available online for those starting out and who need help with content writing. Description generator sites or apps use natural language generation to help you describe your product by asking for the product name and the key details.
2. Offer competitive prices.
It’s best to use a repricing tool to sell your product at a lower rate than your competitor’s and still earn a profit. Using this tool can help you win the Buy Box, which appears on the page of a product that’s offered by many sellers.
3. Use high-quality images.
Show your product from different angles—interior and exterior and from afar and up close—as this is the closest your audience can get to your item virtually. You may also opt to hold a contest (giveaway) or offer a promo code.
6. List down answers to possible questions and reply to queries.
In your product listing, include the possible questions and concerns that your buyers may have about your product and provide answers for each.
7. Get more reviews.
Meanwhile, an offline option is to include inserts in your packaging that contain a hand-written note or message of thanks, including a request to leave a review.
8. Buy ads.
Sponsored Product Ads
Sponsored Brand Ads
Sponsored Display Ads
9. Work with influencers.
Products that influencers endorse would usually sell well due to their followers’ trust regarding their brand opinions and recommendations.
